Living art campaign that adds art to everyday life YDP EditionThis 2025 ‘dosi’ is the keyword that comes to our side once again. This exhibition, which was a brand of ‘Cultural City Yeongdeungpo’, will be open to the public at the 24th Seoul Design Festival held at COEX Hall C from November 12th (Wednesday) to 16th (Sun).. Instagram+3 Seoul Design Festival +3 Seoul Design Festival +3
In this blog post, we will kindly inform you about the main features and meaning of this exhibition, schedule and viewing tips, and the value of the Living Art campaign presented under the theme of ‘City’. If you are interested in design, city, and lifestyle, this event is a must-see event.
1. Project Overview: What is YDP Edition?
❖ Introduction to the campaign
YDP EditionIt is a living art project that seeks to create artistic experiences in everyday space through the combination of ‘living’ and ‘Art’.. Seoul Design Festival +1
- The background of the idea is a cultural city project based in Yeongdeungpo-gu, Seoul, and it started in 2022 and celebrated its 4th anniversary this year.. ccydp.kr+1
- Under the concept of ‘Cultural City Yeongdeungpo’, we are expanding our experience of citizen-participatory art through the keywords ‘region’, ‘everyday’, and ‘city’.
❖ Keywords for 2025: City (Dosi)
The official theme of the 2025 YDP Edition is **’dosi’**. Seoul Design Festival +1
It contains the meaning of reinterpreting familiar urban landscapes, objects, and lifestyles with an artistic perspective to melt them into everyday life.
- The space of the city is not just a background, but a sensuous and cultural context.
- It is designed so that you can experience ‘urban sense’ in various forms such as living art products, design goods, and brand collaboration.
❖ Organized and operated
This project is being promoted by the Yeongdeungpo Cultural Foundation, and is being carried out with various cultural spaces and regional-based art producers in Yeongdeungpo-gu.. CYDP.KR
In addition, by participating in the Seoul Design Festival, the central event of the design world, this exhibition serves as an opportunity for local art planning to become more widespread and popular.
2. Meeting with the Seoul Design Festival
❖ Event Overview
- Event name: The 24th Seoul Design Festival (SDF 2025) Seoul Design Festival +1
- Pause: November 12, 2025 (Wednesday) – November 16, 2025 (Sun) Seoul Design Festival +1
- Place: Hall C of COEX, Gangnam-gu, Seoul Seoul Design Festival +1
- Operating time: 10:30am – 6:30pm daily (last day at 5pm)
❖ YDP Edition booth information
At this Seoul Design Festival, YDP Edition Exhibition booth on the theme of ‘City’4 teams selected through a contest to participate in design products and brand collaboration products and various contents.. Seoul Design Festival
Visitors to the booth can have the following experiences:
- Exhibition and sales of Living Art goods that reinterpret the city image
- Brand × Designer Collaboration Products
- Sharing the direction and implementation examples of regional-based living art projects
❖ Why is it important?
- In the design industry and platforms where ordinary citizens gather together, A local specialty living art brand appeared in the Design FairIt is meaningful in that
- By illuminating the city’s Yeongdeungpo and everyday space from an artistic point of view, more than just an ‘exhibition’ Messages in lifeThis is done.
- In addition, actual commercialization and crowdfunding, etc. The flow that connects art to consumption cultureIt is also noteworthy that it shows.
3. Main Features and Highlights
Below is a list of noteworthy features of the YDP Edition exhibition.
| Division | Point | Contents |
|---|---|---|
| Topic “Dosi” | A reinterpretation of urban sense | Unraveling urban landscapes, objects, and daily life in Yeongdeungpo through art Seoul Design Festival |
| Living art form | Daily space + art grafting | Art experiences in everyday life, such as goods, brand collaboration, design products, etc. |
| Regional based exhibition | The cultural city of Yeongdeungpo model | Functions as a cultural production platform for Yeongdeungpo-gu and Yeongdeungpo Cultural Foundation |
| Participate in the design fair | Combining professionalism and popularity | Living art brands enter the design industry trends |
| scalability | Art → Consumption culture connection | Securing marketability through experience in crowdfunding and sales of goods |
▶ Visiting points
- The exhibition hall is not just a place to see and enjoy. Artistic contact points that can enter your lifeshould be viewed as.
- If you pay attention to the design sources and stories of goods and products in the booth, you can better understand how ‘design’ and ‘local culture’ meet to create meaning.
- Also, after the exhibition Commercialization and the possibility of expansion into consumer contact pointsYou can think of it as a part too.
4. Schedule and Visitor Tips
✅ Visit checklist
- Date: November 12 (Wednesday) – November 16th (Sun)
- Time: Daily 10:30 ~ 18:30 (last day ends at 17:00)
- Place: COEX Hall C (Samsung-dong, Gangnam-gu, Seoul)
- Booth name: YDP Edition (dosi) concept)
🎫 Recommended visit time
- If you want a relatively relaxed viewing Immediately after opening the first morningI Afternoon time before closingis good.
- During the weekend or afternoon time, there may be a large number of visitors to the design fair, so it is more convenient to visit early.
🎒 Preparations and precautions
- It is a good idea to check in advance whether you can pay by credit card or if you can purchase goods on-site.
- Because it’s an exhibition with the keyword ‘city’ Smartphone charging status If you keep it, it’s also advantageous for recording.
- It is recommended to check in advance whether it is possible to shoot inside the exhibition hall and whether it is possible to post on social media.
5. Why is this exhibition getting attention now?
🔍 Design × Area × Daily life
- Recently, in the design world, ‘locality’ and ‘everyday’ are emerging as important keywords. Reinterpretation of urban space, lifestyle design, etc. are attracting attention. This trend is also observed in events like Seoul Design Week, for example.. seoul-designweek.or.kr+1
- YDP Edition is Using the regional characteristics of Yeongdeungpo It can be seen as an example of working as a design brand.
🌀 Breaking the boundary between art and consumption
- The flow from exhibitions → design goods → consumer purchases is evolving from ‘the act of enjoying art’ to ‘owning experience’. The YDP Edition is also implementing this expansion.. Seoul Design Festival
- This trend also leads to new business models of design brands.
🌆 Transformation of the city culturally
- The everyday space of ‘city’ is not a simple background, but is being reconstructed in a cultural and sensual context. This is a meaningful transition that makes citizens see the ‘city where I live’ again.
- In particular, cultural projects centered on areas with many changes and possibilities, such as Yeongdeungpo, contain various derivative values such as urban regeneration and resident participation.
6. Conclusion and Invitation Message
This time YDP Edition × Seoul Design Festivalis not just an exhibition. It is also an opportunity to change the ‘eyes that look at the city’ at the point where design and city meet with everyday life and art.
If you want to experience the moment when art naturally permeates into your daily life, and if you are considering collecting experiences through design goods, this exhibition is an opportunity not to be missed.
We invite you to a space that fills the day with the senses of the city. See you at COEX Hall C!
FAQ – 5 Frequently Asked Questions
Q1. What exactly is ‘Living Art’ in YDP Edition?
A1. ‘Living Art’ refers to art that can be encountered and experienced naturally in everyday life. In other words, it is a concept that is not limited to a specific place such as an art museum or gallery, but approaches it as a ‘living art’ through the interior of the house, household items, and goods design. In the case of the YDP Edition, an attempt to apply the sense of the city Yeongdeungpo to the living space and apply it to the living space is based on this concept of living art.
Q2. Is the design festival admission fee or pre-registration required?
A2. The 24th Seoul Design Festival may be subject to pre-registration or ticket issuance through the official website, so it is recommended to check before visiting.. Seoul Design Festival +1 In general, the design fair is a mix of free (free admission) or paid exhibitions and incidental programs, so check the entire schedule and cost in advance, including the YDP Edition booth.
Q3. Can I buy goods at the YDP Edition booth?
A3. Yes. In this exhibition, the products and brand collaboration goods of the design team selected by the competition will be exhibited and sold, and there is a high possibility of actual purchase.. Seoul Design Festival However, it may be limited in quantity, so it is recommended to check early in your visit. It is advisable to obtain information in advance through the booth on-site guidance or the official SNS account for the price, payment method, and on-site receipt of the product.
Q4. What is the meaning of the theme of ‘Dosi’ in the exhibition?
A4. ‘Dosi’ is a keyword that this YDP Edition is focused on, and contains the intention of artistically interpreting the city’s senses, lifestyles, and landscapes beyond simply the place of the place.. Seoul Design Festival For example, it is structured so that the daily landscape of Yeongdeungpo-gu, street objects, and patterns of behavior can be reconstructed in design language, and that the audience can ‘view, hear, feel’ and expand their senses to life.
Q5. Is it okay to go with family or friends? Can children enjoy?
A5. Of course. The design festival as a whole is prepared for various age groups, and the YDP Edition also has design goods and a familiar ‘art in life’ concept, so it is less burdensome even for children and adolescents. However, it is recommended to refer to the event side notice as to whether the children’s program is operated separately. If you want to visit leisurely, we recommend the daytime on weekdays or immediately after opening.
Note link
- Yeongdeungpo Cultural Foundation: http://www.ydpcf.or.kr/
- Seoul Design Festival website: https://seoul.designfestival.co.kr/
- Cultural City Yeongdeungpo YDP Edition Design Competition Guide: https://ccydp.kr/program/1122
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